A good knowledge of 4 Theories : Alderfer’s ERG Theory


Alderfer’s ERG Theory




















Figure 4 (Adopted from ERG Theory, 1978)


Rework of Maslow’s hierarchy of needs theory was initiated by Clayton Alderfer as ERG theory. He argued that three types of core needs such as existence (E), relatedness (R) and growth (G). Maslow’s physiological and safety needs categorized into existence group by this theory as basic material existence requirements.. Social need and esteem need categorized into relatedness group as a desire to maintain vital interpersonal relationships. Growth group is consisted of esteem and self-actualization need of Maslow’s theory as intrinsic desire for personal development. Contrasting to Maslow, ERG theory argued that:


i. More than one need might be acting at the similar time and
 ii. If there is a blocked gratification need, preference to satisfy a low level of needs is increased


Because, theory highlights those individual differences among employees and education, family background and cultural factors of a worker can be changed driving forces of motivation of employee (Asgarkhani, 2003). However, some of organizations cannot be applied this theory into practice within their firm. However, there are vital evidence as a valid theory to some organizations.  


References

Asgarkhani, S., 2003. Herzberg's two-factor theory of motivation applied to the motivational techniques within financial institutions,. Michigan: Eastern Michigan University.



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A good knowledge of 4 Theories :Maslow’s hierarchy of needs

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